Lizzo | Yitty Tour

New York, Detroit, Saint Paul, Chicago, Nashville, Houston, Denver, Los Angeles

Agency: Giant Spoon

Role: Lead Producer

Produced (2) giant inflatable booty’s up to 30’ H promoting Lizzo’s new apparel line, that traveled to (8) different cities Lizzo’s ‘The Special Tour’. Each booty has a unique QR code that when scanned, would enable fans to enter to win city-specific sweepstakes, custom Yitty, upgraded tickets, and a chance to see Lizzo in LA at her closing show!

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Super Bowl LVI | Super Bowl Half Time Show